With the significant expansion of beauty market in the Middle East, it is paramount that International companies looking to export and distribute their products in the region has to understand how to navigate the regulatory and legislative landscapes on each targeted territory. Over the years, we have been the extended arms for Euroitalia s.r.l. to manage the business of their brands and representation in GCC Countries.
Our headquarter is based in UAE and was set up in the year 2006, with an aim of building a sustainable Distribution Franchise in the highly potential Arab States of the Gulf, under the leadership of Mr. Padma Kumar as the Managing Director, and successfully built a core of zealous people having been around the business for scores of experiences.
The key focus areas include building a strong strategic team, identification and development of Distributors in GCC Countries. Euroitalia s.r.l., one of the leading manufacturers and distributors of most appreciated Italian Fragrances world-wide, continually entrust us to embody their big-league of brands such Versace, Moschino, Missoni, Dsquared2 in each country of operation being the Master Distribution Company with exclusive rights to appoint distributors in the Gulf region.
The firm also undertook the branding in 2018 from Al Fahim Italia to Alpha Italia with the objective of transforming the company into a trendy business house. Alpha Italia has been successful in gaining a prime position in these markets of fragrance business. This was carried out along with the strengthening of the ownership structure of the company.
We shall always walk with the belief in the importance of building a great and enduring company that strikes a balance between profitability and a social conscience, a promise to share this philosophy that will never change.
WAREHOUSING & LOGISTICS
Operating from Dubai Airport Free Zone Authority where league of experienced associates in the industry, carefully carry out world-class level of service and operational measures. We handle and organize the intricate feat of importing from Italy, providently taken mandatory process to export from UAE to the identified market of distribution in the Gulf countries such as KSA, Qatar, Bahrain, Oman & Yemen apart from the local market of UAE. Our very own Warehouse & Logistics facility ensures unparalleled connectivity to administer the flexible warehouse solution and logistics services incessantly
Alpha Italia has centralized the executions of marketing initiatives, including local adaptation of ATL, BTL and TTL activations. We have the strength to set collaborative tone with negotiation and improve brand presence in this business world characterized by complexity. Working in close collaboration with the supplier to ensure flawless implementation of marketing strategy across the region.
Alpha Italia’s strategic partnership with important regional retail chains like Al Shaya, Al Tayer.., gives brands the needed competitive advantage to maintain their essence and growth in the market.
We continually identify potential retail channels to improve brand presence through investment in personalization, monitor pricing strategy with thorough study of the competition and implement brand’s global policies while keeping the local priorities and challenges in mind to achieve well-balanced growth in the region. Aggressive travel throughout the region by our front liners, who are well equipped with industry experience, constantly keep us updated with changing market environment for taking timely actions. We are proud to have executed several projects independently across GCC countries when it comes to conceptualization, designing and production of permanent counters and promotional units on behalf of EuroItalia.
A very vital role as Master Distributor in the region, we keep our supplier well-informed through detailed reporting system. Alpha Italia is of good standing liaison, built long-term solid business development of which we carefully maintain the right balance and continue delivering superior performance for the company and to our venerated partners.
Mr. Padma Kumar
Chairman & Managing Director
Mr. Kashif Shehzaad
Ms. Tasneem Joher
GM Strategy & Marketing