EROS FLAME consummates UAE Retail Market in the mid-year of 2019

Head to the busy cities of United Arab Emirates, where you are bombarded with an array of perfumes lining every shop’s shelves. Thankfully, Versace has always been providing us with innovative scents as EROS FLAME consummates UAE Retail Market in the mid-year of 2019.

From in-mall to in-store activations, Eros Flame saturates the network of perfume retail industry with its red and gold color-codes flashes the spark of a true love and strikes you right through the heart.

Lavishly decorated store’s grandeur windows, numerous lightboxes, varying animation media and that most of all is beautifully exposed within the premier area of Mall of the Emirates, The Dubai Mall, Deira City Center and Fujairah City Center through its 3×3-meter podium during the launch period.

Versace Eros Flame is a fragrance for a strong, passionate, self-confident man who is deeply in touch with his emotions. He simultaneously perceives present feelings and savours the eternal scent of true love, transporting us from the real world to a mythological universe, the home of heroes who transform their imperfections into strengths.

Versace Eros Flame is fiery red, intense and masculine, to unequivocally recall the passion of love. The Medusa at the center of the bottle and the Greek key motif place the fragrance at the heart of the Versace universe and are the mythological custodians of its precious content. Standing out at the center, in gold, is: VERSACE EROS FLAME. The Medusa, a recurrent iconic symbol of Versace, is a precious jewel-like seal fused in gold on the cap, representing a power that surpasses the confines of time.

The olfactory notes of Versace Eros Flame are characterized by strong contrasts in which the most noble and elegant ingredients enrich and enhance one another.

The head notes are particularly vivacious. Fresh, juicy Italian hesperidic fruits such as lemon, tangerine and bitter orange are warmed with notes of black pepper from Madagascar and enveloped in aromatic wild rosemary. Through an olfactory wave of pepperwood, geranium and rose facets, we reach the base notes where precious woods such as Texas cedar, patchouli coeur, Haitian vetiver, mountain oak moss accord and sandalwood subtly blend to create a soft and sensuous roundness with the tonka bean that perfectly intermingles with vanilla.

Versace Eros Flame is a persistent and enveloping fragrance that is simultaneously virile, an ode to passion and a celebration of sensuous rapture.