An eventful night for Versace as it made to Burj Khalifa as the first ever luxury fragrance brand featured

Just before Versace hoisted the level of its campaign to the mighty Burj Khalifa, the globally iconic skyscraper found at the buzzling city of Dubai, the brand gathered the most distinguished personalities and influencers in the region at terrace of The Address Hotel, a premium spot to gaze upon the complete beauty of the show.

Kudos to the phenomenal team headed by Alpha Italia’s General Manager, Ms. Tasneem Joher, and their counterpart from Luxe Port Trading, the official distributor of Versace in UAE Territory, of which both reputed companies are driven by Mr. Padma Kumar [Chairman & Managing Director] and Mr. Kashif Shehzaad [Group CEO], who made it possible to bring all together, after countable days of preparations, into this one wonderful and lively evening.

A very welcoming yet luxurious setup of a gleaming garden theme under the moonlight, decked out by series of interesting activities that make use of various sensorial aspects of every guest. A cart of fresh flowers was just so pleasing one’s sight that each one can pick their personal fave or choice and will be made into a beautiful bouquet as take away for the night. Not to mention, the VR screen that was very engaging to move around elements in the screen through body movements. Definitely, a delightful menu inspired by distinctive fragrance ingredients of Versace collection.

The reason of this significant evening cannot be kept to selected few only, and that we made everyone across the globe, given the opportunity to witness Versace taking over Burj Khalifa majestically through our live coverage via YouTube.

No doubt that it was an elating evening to enjoy the delightful scents of Versace & engaging activities made available for all, a memoire that is everlasting!