The much awaited Versace fragrance for women, Dylan Purple, finally decked the shelves of the Kingdom’s premium stores.

Al Malki Group, our appointed distributor in the territory, in its endeavor to warrant the substance of this launch, managed to dominate prime spots that catches the attention of the patrons.

A novelty premiering strongly through mesmerizing marketing campaigns that subdued Debenhams stores in Jeddah, Riyadh and Dammam, featuring Iris Law, the perfect face for the fragrance brought into being by the respected nose from Givaudan, Christophe Raynaud, who have deeply integrated his desire to create a fragrance as an invitation to travel – FLORAL, FRUIT & MUSKY in nature, Dylan Purple is truly a bright and elegant fragrance.